How to develop New Product Development by Elimination?

1. Understanding Creative Thinking Technique Elimination

Creative Thinking Technique Elimination is a powerful method used in the development of new products or services. This technique involves three primary steps:

-Step 1: List the Key Components - Identify all the essential elements of a product or service.

- Step 2: Remove an Ingredient- Select one key component and imagine what the product or service would look like without it.

- Step 3: Evaluate the Changes- Determine the benefits, new users, and potential markets for the altered product or service.

By removing a component, this technique challenges conventional thinking and encourages the creation of innovative solutions that might not be initially apparent.

2. Examples to Illustrate the Method

Example 1: The Telephone

- Step 1: List the Key Components - Earpiece, mouthpiece, dial pad, cord, and base.

- Step 2: Remove the Cord - Imagine a telephone without a cord.

- Step 3: Evaluate the Changes- This leads to the development of cordless phones and later mobile phones, which offer the benefit of mobility. The target users are those who need to communicate while on the go, and the market expands to include a broad range of consumers, from busy professionals to teenagers.

Example 2: The Electric Kettle

- Step 1: List the Key Components- Heating element, water container, power cord, base, and lid.

- Step 2: Remove the Heating Element- Imagine an electric kettle without a heating element.

- Step 3: Evaluate the Changes- This leads to the concept of a thermos or vacuum flask, which keeps beverages hot without the need for reheating. The benefits include portability and energy efficiency, appealing to outdoor enthusiasts and office workers.

3. Story to Illustrate the Method

Once upon a time in the bustling village of Innovatia, there lived a baker named Paul. Paul was known for his delicious cakes, each with a perfect balance of flour, sugar, butter, eggs, and flavorings. One day, a wise old inventor visited his bakery and challenged Paul to make a cake without one of these key ingredients.

Paul, intrigued by the challenge, decided to eliminate eggs from his recipe. After much experimentation, he discovered that by using applesauce as a substitute, he could create a cake that was just as moist and flavorful. Not only that, but the new cake was also suitable for those with egg allergies and vegans.

Paul's egg-free cake became a hit, attracting a new customer base and boosting his bakery's reputation. His willingness to embrace creative thinking and eliminate a key ingredient led to an innovative product that met the needs of a diverse group of customers.

4. Product on Amazon to Illustrate the Method

Product 1: Instant Pot

- Step 1: List the Key Components: Stove, pot, various cooking utensils.

- Step 2: Remove the Stove: Imagine a cooking process without a traditional stove.

- Step 3: Evaluate the Changes: This led to the development of the Instant Pot, a multifunctional pressure cooker that combines several kitchen appliances into one. It offers the benefits of speed, convenience, and versatility, appealing to busy professionals, home cooks, and health-conscious individuals. The Instant Pot simplifies meal preparation and reduces the need for multiple kitchen gadgets.

By eliminating the need for a traditional stove, the Instant Pot revolutionized home cooking, making it easier and more efficient.

Product 2: Dyson Air Multiplier (Bladeless Fan)

-Step 1: List the Key Components- Blades, motor, stand, control panel.

- Step 2: Remove Blades - Imagine a fan without blades.

- Step 3: Evaluate the Changes- This led to the development of the Dyson Air Multiplier, which provides a safer and more efficient way to circulate air. The bladeless design is particularly appealing to households with children and pets, reducing the risk of accidents. Additionally, the sleek, modern design and quiet operation cater to tech-savvy consumers and design enthusiasts.

By eliminating the traditional blades, Dyson innovated a new category of fans that offer enhanced safety, aesthetics, and performance.

Creative Thinking Technique Elimination is a valuable tool in the development of new products and services. By challenging traditional concepts and removing key components, innovators can discover unique solutions that meet the evolving needs of consumers. From cordless phones to egg-free cakes, and fan without blades, the possibilities are endless when we dare to think differently.