How branded workwear can boost employee performance

You would not necessarily think that what you wear to work would impact on how well you do your job, but you might be surprised.

Going to work in the right clothing can affect your ability to do your job and how you feel about it, so putting together the right outfit can have some huge benefits for everyone concerned.

We all know that a uniform can make us look more professional, but it can actually make us feel it too. When we feel the part, we are more likely to act it, and suddenly performance and productivity can see an upturn.

It is all part of the environment and atmosphere that surrounds your business, and goes to show that very often happy employees work harder.

Confidence

At some time or another we have all pulled on an outfit that makes us feel better. It might be that killer suit for an interview, a dress that makes us feel a million dollars or the trainers that convince us that we can run faster.

Ross Crayton, Managing Director of Core Workwear who specialise in personalised workwear commented, "What we wear impacts on how we feel about ourselves in the moment, and a uniform can do that too. By kitting your staff out in things that make them feel good, you are more likely to make them feel confident and capable."

Once their head is held high, there is nothing that they cannot do, and they are more likely to attack their work in this way.

Getting in the zone

Putting on a work uniform helps to create a mindset of work before your staff even set foot through the door. By wearing things that they only don for work, they enter the feeling of work mode much earlier, and so are more likely to arrive at work ready to get going.

Being dressed for the job has been shown to make staff more engaged in the work that they will be doing.

Wearing clothes from your employees’ normal lives can either lead to feeling a little too relaxed, or can have the effect of spending too much time preening and wondering about how they look. When everyone looks the same, it becomes a more motivated work environment where everyone’s full attention is on the task in hand.

Identification

If your employees deal with the public then it is important that they are easily identifiable. Being able to pick them out from a crowd makes it easier for the public to engage with them and in some environments, such as retail, this can then help to drive further sales.

The great leveller

When everyone wears the same clothing, it eliminates any feelings of competition. Everyone will be able to feel equal without the need to show off brand names or vie for attention. It means that no matter what the background of each of your employees, none of them can be singled out based on what they wear.

Being practical

The uniform that you choose needs to make it as easy as possible for your employees to do their jobs. If it is something that requires movement, it should not be restrictive.

If it is outdoors work, it should provide adequate protection from the elements. If it is dealing with hazardous substances or dangerous materials, then it needs to keep your employees safe. If they are not able to do their jobs properly, then productivity will suffer.

Choosing the right uniform can have some surprising effects and plays a huge part in how your employees feel. When they happy and comfortable, they will perform better and your entire business will feel the benefit of this.