Corporate Gifting Ideas 2024

Wondering what corporate gifting is all about? Simply put, it's when your business sends a gift. This gift could go to employees, customers, clients, or even potential professional connections. There are various reasons to give a corporate gift, such as (but not restricted to):

• Holiday Gifts
• Client Appreciation
• Birthday Presents
• Welcome Gifts for Employee or Client Onboarding
• Work Anniversary Gifts (Employee or Client)
• Launch Parties
• Thank You Gifts

Looking for great corporate gifts? You're in the right place! We have our favourite picks for every budget, whether you want unique gift ideas or luxurious presents. We also advise on choosing gifts for customers and workers.

What are the Different Types of Corporate Events?

Various corporate events offer chances for goodie bags and gifts. Conferences and seminars have evolved beyond bland hotel rooms—they're now opportunities for immersive experiences and creative thinking. Whether it's a product launch, board meeting, networking event, year-end function, or charity gathering, each presents a golden chance to assemble swag. It's a way to say thanks, promote your brand, and foster loyalty.

What Makes a Corporate Gift Idea Unique?

There are many ways to make your company's gifts different from others and increase the chance that they'll make a big impact.

Make It Personalized

Investigate your recipient and find special corporate gifts that fit their work or personal life. No matter how big or small your gift campaign is, add a handwritten note for each person. Explain why you're giving the gift, the value you hope it brings, and how you plan to keep the conversation going. (Need help with note-taking? We're here for you).

Unique One-to-One Corporate Gift Ideas

One-to-one marketing builds connections with clients through a personalized approach. Social platforms like LinkedIn and Twitter let you tailor experiences based on interests, habits, demographics, and more.

Get creative with your one-to-one gifts. For someone recently promoted, send a professional growth book with congrats, asking for a meeting to discuss how your company can help in their new role. If they're a sports fan, send a cap with their favourite team's logo and a letter suggesting that your company could make a "great team."

Unique One-to-Many Corporate Gift Ideas

One-to-many marketing involves broader communication with groups of clients, targeting them collectively instead of personalizing messages. However, you can still customize gifts for a broader audience. Consider the industry you're targeting and choose items relevant to that business. For real estate brokers, go for stylish key chains; for startup employees, opt for branded laptop bags. If your gift serves a practical purpose in their daily lives, keeping your brand top of mind becomes easier.

Ditch the standard brown boxes and envelopes for these business gifts to boost your company's perceived value. Make your packaging exciting to open, adding to the joy of receiving products, which 83 per cent of buyers appreciate. Remember, anything with your logo reflects your company, so even small touches can make a big difference. Be seen as a thoughtful company that goes the extra mile, rather than one sending generic gifts just to get noticed.

Make It Actionable

Defining the purpose of your corporate gift is crucial. Are you aiming to boost brand recognition, increase engagement, or accelerate the sales pipeline? Tailor your giving plan based on where your recipient is in the sales cycle, ensuring the best return on investment. Consider the call to action that will make your gift worthwhile.

Successful corporate gifts should prompt a response. As part of the call-to-action, encourage the recipient to engage with the gift. Create an experience—whether it's building a gingerbread house, redeeming a website ticket, or sharing cupcakes with colleagues. These interactions will be more memorable than simply mailing a coffee cup or a branded pen.

Giving Unique Corporate Gifts

People get business gifts a lot. In the last year, almost seven out of ten folks got at least one promo item, and seventy per cent got at least two. Since many companies are selling stuff, having unique gifts is key to being noticed. Moreover, if you want to give gifts to a large number of people in the corporate sector then must have printed gift boxes at wholesale rate to keep expenses limited.

There are several popular unique corporate gift ideas:

1. Tickets

Tickets to concerts, sports games, and special events make popular corporate gifts. The excitement of getting fantastic seats can be wonderful. The challenge is figuring out what activities someone likes and has time for. Sometimes, pricey tickets might be seen as "too expensive to be okay."

2. Alcohol and cigars

In the past, these were seen as "classic" business gifts. However, nowadays, it's important to know the recipient well before giving such a gift. It can be challenging to give this type of gift only to find out the recipient is dealing with addiction issues.

3. Office gifts

A safer gift option is an office item, like a pen or desk blotter. The key is to pick a high-quality item that reflects your company's excellent reputation. Gifts that are too cheap or poorly made could be worse than not giving gifts at all.

4. Small Plants

Plants can be a lovely addition to homes or offices. Lula's Garden succulents make delightful gifts, bringing a bit of summer vibes regardless of the season. They add an elegant touch that brightens up any space.

5. Food

Food makes a popular business gift because everyone loves to eat and can share it with family and friends. Food baskets are a common choice, and many clients get a couple each year. If you're giving food as a gift, make it unique.

6. Branded Clothing

Branded clothing is a great way to keep your team members comfortable and represent your company both in and out of the office. Personalized items like fleeces, accessories, vests, rain slickers, and even stylish plaid PJs can leave a lasting impression while expressing your appreciation. Want to encourage your busy employees to relax? (even at their desks).

7. Fun Desk Items

To bring some fun to your workplace, try a quirky desk item. Think mug warmers, coffee mugs, board games, or toys like Lego. You can even go for health items like salt lamps or stress balls. It's a simple way to add a touch of playfulness to your gift.

8. Personalized Gifts

Making a special connection with a personalized gift is easy. There are plenty of options that reflect your employees' interests, hobbies, and causes. Team gear, charitable donations, and experiential gifts tied to their passions can all make your employees feel acknowledged and valued at work.