The Importance Of Branded Workwear PPE

If a role requires someone to wear any kind of Personal Protective Equipment (PPE) then it is essential that it is functional and practical in order to help keep them safe. That is why many businesses do not look beyond this and forget the way that their PPE looks. However, branded workwear PPE is now becoming more popular, and it is easy to see why.

What is PPE?

PPE covers any items of clothing or pieces of equipment that an employee needs to wear in order to do their job safely. It can range from eye and face protection such as safety glasses and face shields to hard hats, dust masks, gloves, arm sleeves and safety boots. PPE can also refer to things such as hi-vis vests and coats, aprons, earplugs, knee pads and hair nets.

Brand awareness

Whatever kind of business you run; your brand is everything. It is essential for making sure that you are recognisable and that you can demonstrate something about the business from the outset. There are many ways to do this, and it can be important to carry this branding through to your workwear.

If your employees are seen by customers at any time, then it can be just as important to make sure that their PPE is fully branded to continue this theme.

Ross Crayton, Managing Director of Core Workwear, specialists in printed workwear commented, “It can help to show which business they belong to and can mark them out as a professional. When these employees do their jobs well, they become a walking advertisement for your business if they are displaying the right branding.”

Safety

The purpose of PPE is to keep your employees safe, so why not make sure that your customers see how much of a priority safety is to your business.

When essential PPE carries your branding, any on-lookers can see that you have put the right measures in place to protect your employees, it also shows that you have the safety of your workforce at your heart.

Sometimes, PPE is not always the most attractive option, which can lead to some employees trying to avoid wearing it. By putting some time and money into the design of your workwear, you can help to instil a sense of pride amongst employees and make them more inclined to wear the clothing and equipment that can keep them safe.

Individual recognition

It is nice to have your brand recognised, but it is even more important to ensure that your employees are. By ensuring that your employees wear branded PPE, it can be much easier to recognise them at a glance and distinguish them from anyone who is not an employee, even if they happen to be wearing similar PPE.

This is particularly important in high-risk areas and evacuations and can be a big step towards your business being compliant with any rules or regulations surrounding worker identification in the case of an emergency, as well as being able to keep an eye on who is missing any important PPE.

Pride

You are sure to want your employees to be proud to do their job and to work for your business, and PPE can help with this. When wearing fully branded workwear, employees tend to experience a much greater sense of pride, which can then help to make them more loyal and more productive.

Wearing PPE at work is essential for many roles, so by making sure that it is fully branded, you can help to create a sense of pride and brand recognition whilst also elevating the safety of your employee and staying compliant with regulations, making it an easy solution to a number of problems.