Ex-YouTube Employee Reveals How To Grow Your YouTube Channel

The Five Video Rule

Launching a YouTube channel can be daunting, especially with no external traffic. The key is to follow the five video rule. This strategy was highlighted in an interview with MatPat, a creator with multiple successful YouTube channels.

Many new YouTubers make the mistake of launching their channel with either no content or just a single video. This approach is counterproductive. Watch time is crucial. If there’s nothing for viewers to watch, you're signaling to YouTube that your channel isn’t engaging.

Instead, launch your channel with five videos. This gives viewers a journey to embark on, increasing watch time and engagement. It also shows YouTube that your channel retains viewers. Furthermore, it demonstrates your commitment to your audience.

These initial five videos should be slightly varied in style and format but still related to your niche. This allows you to experiment and see what resonates most with your audience. Based on this feedback, you can refine your content strategy for future videos.

Balancing Content Creation with a Job and Family

Creating content consistently while juggling a job and family can be challenging. The solution lies in batch production and scheduled release. This approach minimizes context switching and helps maintain a creative flow state.

Dedicate time once a week to brainstorm and script multiple video ideas. Aim to produce three or four videos in one sitting. If possible, film them during this dedicated time or schedule another session for filming.

Once you have your content ready, schedule its release. For instance, you can batch produce on Sunday nights and schedule the videos to release during the week. This method ensures a steady content flow without overwhelming your schedule.

Drawing in New Viewers

Attracting new viewers is essential for channel growth. Search traffic is your best ally, especially in the initial stages. Google Trends is a valuable tool for this purpose, but it’s crucial to use it effectively.

Visit trends.google.com and filter by YouTube search instead of web search. Enter keywords related to your niche and identify the highest trending terms. Create content around these high-traffic keywords to attract viewers.

Additionally, TubeBuddy offers a tool that shows search volume, competition, and overall score for any search term. This can help you decide which topics to focus on, optimizing your content for better reach.

Mastering the Art of Storytelling

Telling compelling stories is vital for engaging your audience. Follow this four-step process: Intro, Problem, Solution, Outro. This method is used by Nas Daily, a creator with millions of following.

The intro serves as the hook. It grabs the viewer’s attention. Next, present a problem. This problem should intrigue the viewer. Then, provide a solution, step by step. Finally, conclude with an outro that includes a call to action.

Your outro should tie the story back to the viewer. For instance, if your story is about water conservation in the Emirates, encourage viewers to think about water conservation in their own lives. This personal connection makes the content more impactful.

Enhancing iPhone Camera Quality

Improving your iPhone’s camera quality doesn’t require buying the latest model. Start by going to settings, then camera, and increase the resolution to 4K. The default setting is usually lower, so this simple change can make a significant difference.

When filming, use the back camera of your phone. It generally offers better quality than the front camera. For those posting on Instagram, there’s an additional tip. Click the three lines button, go to settings, account, data usage, and enable high-quality uploads. This setting is often toggled off by default.

Conclusion

Growing a YouTube channel requires strategic planning and consistent effort. By following the five video rule, balancing content creation with other responsibilities, leveraging search traffic, mastering storytelling, and optimizing your equipment, you can set your channel on the path to success.

Remember, the journey to becoming a successful YouTuber is a marathon, not a sprint. Stay committed, keep experimenting, and most importantly, enjoy the process. Your dedication will reflect in your content, attracting and retaining viewers over time.

Feel free to comment below with your questions. I’ll go through them and answer the best ones in the next post I drop. See you then!