Netflix tests the biggest redesign of the TV app in 10 years to keep you streaming

Netflix is ​​undergoing the most significant redesign of its TV app in the past decade, with the aim of improving the user experience and keeping viewers engaged. This major update is being tested and includes many changes that reflect the continued evolution of Netflix as a streaming service.

Key features of the redesign include a more intuitive and visually appealing interface. The new design focuses on improving navigation and accessibility of content, making it easier for users to find and enjoy shows and movies. For example, the updated UI introduces an overlay for content pages, allowing users to interact with movies and TV shows directly without navigating away from the main timeline. This change makes it easier to play, rate, and manage titles directly from the browsing screen.

Additionally, Netflix is ​​improving the way it displays recommendations. The new design includes a series of similar titles and more detailed information about each show or movie, which helps users discover content that matches their interests. The redesign is currently being tested with a select group of users, and the global rollout timeline has yet to be confirmed.

These updates are part of Netflix's broader strategy to remain competitive in the streaming market by continually improving its user interface and user experience.

UI modifications to the Netflix app on TV are aimed at improving the viewing experience and keeping users more engaged. These updates come as part of the largest interface redesign in ten years and focus on simplifying the browsing process and delivering personalized content more effectively.

Main features of the new design:

• Improved browsing: The new design makes navigation easier and more intuitive, as users can access, play, rate, and add movies and series to the favorites list without leaving the main browsing screen. Instead of opening a new page for each content, the information is displayed in an interactive top window.

• Personalized Recommendations: Netflix has added the feature of displaying content similar to the content the user is watching, making it easier to discover new content that suits their interests. These recommendations are displayed in a carousel form under featured content, providing short information about each movie or series to help users make quick viewing decisions.

• Improved user interface: The new design features a cleaner and more organized interface, with visual improvements that make the overall user experience more attractive. These improvements include displaying the contents in a clearer and more organized manner, which enhances the attractiveness of the application to users.

• Limited testing: These updates are currently being tested with a limited group of users before the global launch. Through these tests, Netflix aims to collect user feedback and improve the design based on that feedback to ensure a better experience for everyone heading into the future.

With these updates, Netflix aims to maintain its competitive advantage in the increasingly competitive streaming market. The company continues to develop and improve its platform based on the needs and expectations of users, which strengthens its position as one of the most prominent streaming platforms in the world. With the new design, Netflix hopes to enhance user interaction and increase the duration of their viewing of content, which supports its long-term strategy of providing a rich and personalized viewing experience. To its subscribers all over the world.

In conclusion, Netflix's significant redesign of its TV app marks a pivotal step in enhancing the user experience and maintaining its competitive edge in the streaming market. By introducing a more intuitive and visually appealing interface, improving content recommendations, and ensuring a cleaner, more organized layout, Netflix aims to make content discovery and interaction more seamless for its users. The phased testing and feedback approach demonstrates Netflix's commitment to user satisfaction and continuous improvement. As these updates roll out globally, they are expected to further solidify Netflix's position as a leading platform in the ever-evolving streaming industry, ensuring that it remains a go-to destination for entertainment.