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Nowadays digital marketing is the one of the most important marketing techniques to grow your business worldwide.
Digital Marketing include various methods like SEO, Social Media Marketing, Search Engine Marketing, Mail Marketing etc
SEO(search engine optimization) is a process that involves raising the presence of your website in a search engine's result page.(Google, Yahoo, Bing)
As we know that almost every person searches their quarry on a search engine (Google). So that’s why we should rank our business website SERP(Search Engine Result Page) by using business related keywords.
In SEO we have to do onpage and offpage SEO of a particular website.
OnPage SEO
On-page SEO is the technique of optimising individual web pages to raise a website's position in the search results and attract organic visitors. On page is also known as on-site SEO. In order for search engines to understand your website and its content and evaluate whether it is related to an user's request, on-page SEO is key.
OffPage SEO
All the actions you do away from your website to improve a page's ranking with search engines are referred to as off-page SEO.
Off-page SEO is a method you can do to raise a website's ranking in search engine results (SERPs). Off-page SEO is more than just link building, contrary to what many individuals believe.
BENEFITS OF SEO
1. It Strengthens Your Business Reputation
2. It helps to increase business Reach.
3. It Enhances Your Local Search Ranking.
4. It Pumps up the Usability of Organizations.
5. It Amplifier User Engagement Rates.
6. SEO Increase Conversions, Sales, and Revenue
7. SEO offers constant promotion
8. SEO offers constant promotion
9. SEO Enhances User Experience on Your Website
10. SEO Aids in the Production of Quality Leads
Types of SEO
1. White-Hat SEO- When someone uses the term "white-hat SEO," they are referring to SEO techniques that are compliant with Google and other major search engines' rules and conditions. While maintaining the integrity of your website in accordance with the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs.
2. Black-Hat SEO- Black-hat SEO exploits weaknesses in Google's search algorithm to rank higher in its search results. Spammy or paid link-building strategies, keyword stuffing, cloaking, etc., are used to get ahead in the search engine results. These practices give instant results, but they can impact your website negatively if detected by Google. Hence, it is advised to avoid black hat SEO.
3. Gray-Hat SEO- It's a riskier SEO technique than white-hat SEO. That's because the terms and circumstances around gray-hat SEO techniques are ambiguous, making them neither white-hat nor black-hat techniques. However, employing unethical SEO techniques won't lead to a search engine blacklist. To put it another way, the information or content that you publish in accordance with gray-hat SEO is still vague. Understanding gray-hat SEO techniques will prevent your website from losing visitors because you'll be aware of the ramifications and be more equipped to use ethical techniques.
4. Technical SEO- The main objective of technical SEO is to make it easier for Google's bots to properly crawl, understand, and index the pages on your website. Making your website mobile-friendly and establishing a comprehensive XML sitemap are just two strategies you can use to make it easier for web spiders to filter and classify your pages based on their content. Visit our post on technical SEO for additional details.
Websofy is the Best SEO Company in Lucknow. We give 360° SEO services to our clients like Complete analysis of our competitors, onpage and offpage SEO. We are helping you to come on first rank on SERP (Google Result Page).Search Engine Optimization is a process of improving the web page rank on Search Engine (Google). Websofy is a Top SEO service provider in Lucknow. Websofy provides the best SEO services to our clients to increase the rank on SERP.
Websofy.com- Best SEO Company in Lucknow.
About the Creator
websofy
SEO consultant in Lucknow. Websofy is a Best SEO company in Lucknow. We provide best and quality SEO service to our clients. Our aim is to rank your website on SERP. So that your website reach increases.
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