5 Slip-Ups With Amazon Product Listing That You Should Avoid

Amazon- the largest online marketplace is ranked #4 for the world’s most valuable brand and ranked #1 in the Ecommerce space globally. The product listing on Amazon means maximizing conversion and increasing profitability. Do you think you have mastered the art of product listings? If so, do check the following things:

Are you done with keyword research before listing?

Do you check the details carefully and attentively?

Have you referred to Amazon’s guidelines before creating a product’s title?

Do you add good quality photographs and technical details that turn visitors into customers?

Have you checked the product is not listed twice?

Are you fairly managing the customer reviews in products?

Most probably, the answer will be close to ‘NO’ to all the questions. It concludes that you are making mistakes on the side of excellence. When you have poured in great efforts, valuable time, and hard-earned dollars in ensuring product quality and earning customers, it makes no sense- creating the flawed product listing that hurts the sales and risks you of getting the account suspended.

What to do? Optimize the product listing on Amazon to ensure there is no room for error. Here, we have outlined five product listing mistakes that you should avoid and how to fix them if they exist.

Avoid poor product presentation and detail

The best practices for the product presentation include- top section comprises- the optimal number of HD quality photos, video, and product description followed by the middle section where testimonials, technical details, and customers’ questions and answers are displayed. You can’t set this practice in stone and experiment with various presentations depending on the product type for maximizing conversions.

Amazon has incorporated a few guidelines for a product listing that sellers must follow. For instance, Amazon doesn’t allow the sellers to play with product titles such as using uppercase letters, special symbols, conjunctions, propositions, and articles in the title, including promotional messages, or mentioning product price to grab maximum eyeballs. Besides, the promotional text, trademark, or logo is not allowed in the product images.

Don’t write inaccurate product descriptions

Amazon has an intelligent system in place that’s checking the pulse of your product listing every second. The moment Amazon found that the seller is playing with the product description via false or misleading acclaims, immediate action is expected. Remember, you are selling on Amazon, where truthfulness and preciseness matter a ton. So, display only those product details that are right.

The customers check the product on social media, browse customer reviews, and other online platforms to check the products’ authenticity. The honesty is when maintained in the product listing- the customers are likely to return.

Proactively answer the customers’ questions

Amazon has incorporated the ‘Customer question & answer’ section right on the lower part of the product page, where customers can ask questions. The customers expect to get a response- when they raise questions after coming to the product page. Sometimes, the answers to the questions are provided by the customers. And, if not, the seller is liable to answer them promptly.

The questions hint that customers are interested in the product. The answers from existing customers indicate what’s good and what’s not-so-good about the product, which’s making them give a negative reply. It helps the seller to fix things accordingly.

Efficiently handling the reviews is essential

The reviews do more harm than good when the seller tries to rationalize the frustrated customer. The negative feedback is a dent in the seller performance that badly hit the conversions too. Plus, Amazon traces the sellers that are not doing right. It implies pay heed to negative reviews and acts accordingly.

Deal with negative reviews differently. Consider it as feedback to improve the product. Later, give a thankful note to the customers to inform them that the reviews are taken into account, and the product is improved.

Poor customer service is a big taboo that customers never expect in packaging, product, or other things. It’s better to accept the things and attempt to facilitate free returns or refunds. The professional approach of fixing the problems convinces the customer and impresses other sellers.

Ensure there will be no duplication in the product listing

When the same product with a different ASIN appears to the customers twice, it confuses them, creates confusion, and ruins the experience. The seller should check if the ASIN assigned to the product may not accidentally display one more time, else the duplication created.

When such duplication is recognized and if it’s done mistakenly, the seller should delete the duplicate listing or merge the duplicated product pages. Otherwise, if someone did the duplication deliberately, the seller can report the offense to the Amazon support team. The support service will delete, merge, or take apt actions for such violations.

Conclusion

Amazon is leading the online world with one mission statement, that's- customers stay at the core in everything they do. The sellers should create the product listing wearing the customers' lens that maximizes the conversion and the bottom line. Neither customers nor Amazon shows zero tolerance for the trivial mistakes in the product listing. Follow the best practices and ensure that product listing mistakes won't occur erroneously to get ahead of the pack. All the best!